Any feedback is good

Some people consider that feedback can only be positive. If it’s not positive it’s criticism, drag or something else that’s not useful.

Actually, any of the above can be feedback, it only matters how you see it and what’s your attitude towards it. A lot of people can get depressed and lose hope and motivation while reading something negative regarding their work or their person. The problem is not actually the message they receive, but the words, how the message is created and the negative emotion. The form is the actual problem and not the content.

The secret is not to take into consideration the form, to drop everything and just focus on the feedback and the basis. If it’s criticism, it must be based on a fact, action or behavior. Analyze only what it refers to and not the form it comes in. If it’s based on something real, then just try to improve and work from it. If it’s something that has no real basis, feel free to ignore it. It’s not even worth it to lose time replying to something that won’t bring any real value.

Strip everything down to facts and figures and consider that. Feedback can have many forms, it only depends if you can see below the surface.


Reduce drag

Drag is everything that is slowing you down, that prevents your project from taking off, anything and everything that makes you lose speed and productivity.

In a lot of companies, especially in big multinationals, procedures are one of the main sources of drag. This is why most innovation, flexibility and creativity comes from start-ups and small companies. They don’t need to stop their flow and follow a procedure, they just go out there and do it. Procedures are good only if they reduce drag and increase speed.

There are also a lot of people that can slow you down. People who oppose you are usually a source of drag. The best thing you can do is just ignore them. You don’t really need them, except for the buzz they create, and if you ignore them, the greater buzz they will create. You don’t need anyone to try and stop you, but don’t confuse a critical voice for someone who will only create drag. Criticism can be good.

Everything that you do or that happens around you and makes you lose focus and get out of rhythm is a source of drag. If you can remove it, that’s perfect. If not, try at least to postpone it to a period when you know you are either not that productive, or when you are already tired. Save your best periods for your work.

In order to increase speed you will need to drop anything that’s holding you behind.

Learn to share

Sharing is one of the most important aspects of any professional life. No success can be achieved without sharing your work, products, solutions, innovations and creations with others.

But simply sharing what you have done is not enough. We live in a world full of noise and information that comes from all directions. This is why we filter most of what’s around us. That’s why when you think about sharing your work with others, you will have to break these filters, get above the noise and make yourself heard and listened to.

No matter how great or special your work is, if it turns out that the people who you share it with have no use for it, it won’t matter much. That’s why you have to carefully choose your audience and the target you share your story with. Make sure they are the ones most interested or in most need of what you are going to share.

Most probably, you are not going to be the only one that is doing that kind of work or who offers a solution to that problem. That’s why you will have to show what’s special about you, how you differentiate yourself and why people should choose you and not the other person.

And above all you will have to make your audience feel and vibrate alongside with you. You will have to touch them with your story, to conquer not only their minds, but also their feelings in the process.

The value of your time

A few years back I stumbled upon an interesting statistics about how much money Bill Gates makes each second. To put it simply, he makes so much money per second that if he’s walking on the street and he sees a 100$ bill on the ground it’s not worth it to stop from where he’s going and pick it up.

That might sound ridiculous, but actually that’s how people should set the value of their time. No matter what kind of work time we are speaking of, you have to relate to what other options you have at the same time. When you have to choose between a lot of projects, the one with the highest money / time ratio is your winner.

The problem comes when you have only one option and there is nothing to compare to. Many people start comparing with previous jobs and projects they had or with what their friends are doing. The truth is that the best option is to say “yes” to whatever it is since your other option is actually zero.

Something is always better than nothing.

Note: This only applies to the value of time related to money and not taking into account other factors.

Connect with your customers

One way to sales success is to stop thinking about making a lot of sales to as many people as possible and increase the number of sales to everyone who will make a purchase from you. Stop looking for a big number of one time customers and focus on repeated sales.

This means that you will have to create loyal customers. In order to do that you will have to offer an excellent product to fit their needs, a good price, a great customer experience and above all to keep in touch with your customers. It doesn’t matter what you sale nor the medium you use. You could be selling clothes in the store around the corner or photographic equipment online, you need to find a way to keep in touch with your clients.

Getting your customer’s email address is one of the easiest information to obtain and one of the cheapest and simplest way to keep in touch. You can send newsletters, special offers, coupons or just let them know what’s been going on lately.

You don’t need to push sales, you just need to remind people about you and your new products in order for loyal customers to come back.