Marketing done right

Just have a look at the clip below and you will see an excellent example on how to engage people and promote your product by simply making people curious.

Marketing done right

It’s simple and brilliant. No fancy tricks. No spamming. Asking for permission in a smart and funny way.

Find a way to become memorable by using simple things. That’s the fastest and easiest way to become noticed and be successful.



One of the most important things you have to do in order to have great results is to focus on what you are actually doing.

It happens that while they are doing something, a lot of people focus on something else. That’s either because they are multitasking or because they just focus their attention of something else they would want to do or achieve.

I notice a lot of people who, while at work, think about what to do on their free time; who on their free time think about their work; people who, while at the gym, think about what they would like to eat and who while eating think about how hard they will have to train after that meal.

What this will do is neither let you enjoy what you are doing at that moment, nor allow you to give 100%.

Focus your action and attention on one thing at a time if you want to maximize your results.

Things will never be the same again

Even as soon as tomorrow things won’t be the same as they are today. That’s a fact, no matter what we’re talking about.

Everything is changing. Every day something new comes along, some new invention, innovation. Things evolve and they are never going to be as they were.

You can try and fight a losing battle to keep things as they are. A lot of people and companies do this and they always end up being overtaken by change. No matter how hard you will try to fight the change and keep the status quo, you will only waste your time and energy.

You can also go with the tide. You can accept that change is inevitable and as it happens you can adapt to it and go with the flow. Early adopters are usually the first who do this, followed, eventually, by the ones opposing change as soon as they realize there is no way around it. They see that things are changing and they try to adjust in order to better fit the new situation.

But above these two groups there are the innovators, the crazy ones, the changers. They are the ones driving change, the ones pushing things.  They are the ones who shape the world, who get to make the rules of the game that everyone else will adapt to. And they are also the ones who are going to get rewarded and appreciated by everyone else.

Be the change you want to see in the world.

Fast feedback

Feedback is one of the best ways to improve when done properly.

One of the most important things when giving feedback is the moment you offer it. Some companies have feedback sessions once or twice a year. There are companies that launch certain services or products and wait for a few months before asking for feedback and then wait another few months to gather the results.

The sooner you offer or get feedback, the better. Think about dog training. As soon as it does something good, it gets rewarded. The same goes when you want to correct an inappropriate behavior. You have to punish it as soon as possible.

The same principle applies to feedback as well. If feedback is offered immediately after the action is done, the faster the action can be corrected or improved, while if a long time passes between the action and the feedback, the efficiency of the feedback is going to be very low.

The longer the time difference between action and feedback, the lower the efficiency.

Get to work

You have everything you need to get to work. You have your dream, your vision, your statement, your plan. All you have to do now is get to work.

You have your vision that you have to keep in mind all the time. Think about what you are working for and what the results of all your actions will be. Go as far as not only picturing your vision but actually feeling it.

You have a statement that you should keep repeating to yourself and others. An empowering routine used by many successful people is to repeat your statement either each morning in the mirror, or each time you get to work on your dream. This will get you energized and ready for work.

You have a plan that will get you from your dream to reality. Stick to it, put in the hard work and never back down. Face your fears. It’s time to act.