Most successful people or companies are seen as being more creative, more daring, more willing to take risks, and more able to produce things that others wouldn’t.
Creativity is what usually makes the difference between success and failure/ mediocrity. Being creative means to improve quality, reduce costs, increase usability and functionality, and improve design by doing connections and using methods that others don’t.
Contrary to popular beliefs, success is not the fuel of creativity, but the other way around. Success comes as a result of creative initiatives. Most successful companies and people have understood that in order to make yourself noticed and to get attention you have to stand out from the crowd.
Don’t wait to be successful first and think that you will be able to let your creativity loose afterwards. Creativity will bring success, not the other way around.