Challenge the ordinary. Redefine the possible.


When good becomes the enemy of great

In a world that often glorifies good enough, it’s crucial to distinguish between falling into the trap of settling for mediocrity disguised as success, the pursuit of absolute perfection, and striving excellence.

The pursuit of average often stems from complacency of mediocracy – a fear of the struggle to become great, a fear of criticism, a fear of failure. However, this fear-driven pursuit can inadvertently lead to wasted time, missed opportunities, and ultimately, subpar results.

On the other end of the spectrum, the pursuit of absolute perfection may cause us to endlessly refine and tweak our projects, products, or work, often well past the point of diminishing returns. It’s akin to an artist who keeps adding brush strokes to a painting, not realizing that the masterpiece was achieved several strokes ago.

Striving for greatness, is an entirely different approach. It’s about setting high standards, pushing boundaries, and focusing on delivering exceptional value. Greatness doesn’t imply being good enough nor flawlessness; it implies surpassing expectations and making a meaningful impact. It’s a continuous journey of improvement, adaptation, and evolution.

Setting realistic, achievable goals is a critical aspect of this journey. When we settle for low expectations, we inadvertently limit our potential. Mediocre goals often lead to mediocre outcomes. If we aim for perfect, we might never reach it.

Striking the right balance is key. It’s essential to set ambitious goals while acknowledging that perfection is a mirage. Progress and growth occur through action, feedback, and iteration. It’s about launching products or completing projects, gathering insights, and continuously improving based on the invaluable feedback received.

The pursuit of greatness is a journey fueled by ambition, continuous improvement, and the courage to take risks. Setting the right goals, being mindful of perfectionism’s pitfalls, and understanding that imperfections are part of the process allows us to move beyond good enough and create lasting, meaningful, and exceptional outcomes. Remember, it’s not about being good enough or perfect – it’s about being better, always.