Challenge the ordinary. Redefine the possible.


Running away

Our response in any situation in which we feel threaten is either fight or flee. It’s our natural instinct that helped us survive though the ages. The only problem is that things have changed now.

You will not be able to outrun your boss, the emails you receive, the phone call you don’t want to take, the pressure from others, change. Even so most people try to avoid them as long as possible trying to avoid the inevitable.

Instead of running away some people run towards all of these. They are the ones you see going to their bosses and asking for more responsibilities, the ones emailing you to start a project or collaboration, the one trying to build a start-up, to make a difference, to change the world.

In a world where most people run away from responsibilities, the ones running towards them will be the ones who will get rewarded.