Not all the time. It’s not only about hard work, it’s also about working smart, about creating value for others, and being indispensable and memorable.
Many people still think that hard work is all that’s needed. Others will compensate by doing the same thing with less effort, with better technology, with creativity, and with innovation.
No one really cares about how hard you work, how many hours you spend creating your projects, or how much you invest. They care about how you meet their needs, the value you bring, the emotional implication, the way you make them feel.
The products you create are about your customers and not about the hard work you put in.