Challenge the ordinary. Redefine the possible.


From savior to disillusionment for struggling companies… and morally enraged CEOs

For the majority of human history, people have worked face-to-face in close-knit communities, tribes, villages, factories, and offices. The concept of remote work is a relatively recent phenomenon, enabled by the technological advances of the last few decades and with its first major, worldwide experiment taking place during the Covid-19 crisis. In the aftermath of the pandemic, remote work became the norm for countless organizations. Yet, as the dust settles, some companies find themselves grappling with a sense of disillusionment.

As we reflect on the post-pandemic landscape, a curious trend emerges. Some companies have begun to push back against remote work, citing it as the main culprit for their organizational problems. CEOs and leaders who believe that the challenges their companies face are solely due to remote work keep making statements left and right. However, this perspective often stems from a lack of understanding or a misguided assessment of the situation – their perspective fails to grasp the true complexities at play.

Remote work has simply brought the underlying problems to the forefront, magnifying their impact on productivity and efficiency. Rather than dismissing remote work as the primary culprit, it is crucial to conduct a comprehensive assessment of the organizational structure, culture, and processes to address the root causes of these challenges.

To overcome the productivity hurdles, companies must first re-evaluate their recruitment practices. In fact, many of these companies have unwittingly contributed to their own struggles by overrecruiting and maintaining an oversized workforce – hording employees because “it’s hard to attract talent” – directly impacting productivity.

It is imperative to prioritize quality over quantity when bringing new employees on board. Rather than focusing solely on attracting talent, organizations should strive to attract the right talent – individuals who align with the company’s values, possess the necessary skills, and thrive in a remote work environment. By adopting a targeted and discerning approach to recruitment, businesses can foster a more agile and efficient workforce. The physical work environment has changed, and it is essential to adapt recruitment practices to identify the qualities of candidates who can thrive in a remote work setting. By focusing on the right attributes, companies can build a diverse and talented virtual workforce that exceeds expectations.

Similarly, training programs must also evolve to meet the needs of remote workers. Relying solely on the old in-office training methods and assumptions hampers the growth and development of remote teams. Companies must invest in remote-specific training programs that equip employees with the necessary skills and resources to excel in a virtual work environment. By nurturing their remote workforce through targeted training, organizations can unleash the full potential of their employees and foster a culture of continuous improvement.

Contrary to popular belief, productivity and creativity are not location-specific. The ability to produce exceptional work and generate innovative ideas is not contingent on physical proximity to colleagues or a central office. By shifting the focus from blaming the lack of presence in the physical workplace companies can cultivate a culture that values results rather than mere presence.

Forward-thinking companies recognize that by embracing fully remote opportunities, they gain access to a vast pool of talented individuals from around the world. Remote work enables organizations to tap into a global talent market and recruit the best, most productive, and most creative resources available. By removing geographic constraints, companies can foster diversity, promote inclusion, and leverage the collective expertise of individuals who might otherwise be overlooked.

In conclusion, the challenges faced by organizations today are not the result of remote work but rather pre-existing issues that have been amplified by the shift to virtual environments. To thrive in this new era, businesses must adapt their recruitment and training strategies to identify and nurture the right qualities in remote workers. Recognizing that productivity and creativity transcend physical locations, companies that embrace fully remote opportunities open themselves up to a wealth of talent and position themselves for success in the digital age. The future of work is remote, and those who fail to acknowledge this reality risk missing out on the most valuable resource of all: human potential.

P.S. It’s possible that some or all of this text was generated by ChatGPT.

I have been working on this article for some time, but this last part is how ChatGPT decided to process the latest moral outraged by a beloved CEO. If any fanboys feel offended in any way, please take it up with OpenAI.

The starting points were the remarks – transcribed the best possible due to the free speech nature of the interview.

“It’s like, really, you’re going to work from home and you’re going to make everyone else who made your car come work in the factory? You’re going to make the people who make your food that gets delivered, that they can’t work from home? The people that fix your house, they can’t work from home? But, you can!? Does that seem morally right? That’s messed up! It’s a productivity issue but it’s also a moral issue. People should get down the goddamned moral high horse with their work from home bullshit because their asking everyone else to  not work from home while they do. The laptop class in living in la la land! It’s messed up that you have to go to work and you don’t. I don’t think that’s just a productivity issues, I think it’s morally wrong.”

Ah, the lamentations of those burdened by the moral dilemma of the laptop class! How noble it is to single-handedly uncover the grand conspiracy behind remote work. Let’s dive into this satirical exploration, shall we?

First and foremost, dear moral crusader, let me enlighten you. The laptop class isn’t some omnipotent force that compels others to work in physical locations. It’s not as if they gather around, twirling their moustaches, and decreeing, “Thou shalt toil in factories while we luxuriate at home!” No, it’s simply the nature of their jobs that allows for remote work. Shocking, I know!

And yes, let’s not forget your brilliant observation: there aren’t just two classes in the world. It’s not a riveting battle between the laptop class and the rest. There are countless professions and industries, each with their own peculiarities. It’s almost as if the world isn’t so conveniently divided into neat little categories. Who would have thought?

Now, here’s a mind-bending proposition for you: should we make all billionaires poor to achieve some twisted sense of moral equality? Oh, the poetic justice! Let’s strip them of their wealth, prestige, and influence, so that everyone can revel in the mediocrity of poverty. Surely, that will solve all our moral conundrums!

Oh, the irony! Should we all revert to the worst possible conditions just because someone, somewhere, has to endure them? Let’s dim the lights, turn back the clock, and revel in the glorious suffering of the past. After all, equality can only be achieved when everyone is equally miserable, right?

In conclusion, picture this: a highly infatuated individual perched atop their tall ivory tower, gazing down upon the masses. They point their finger, chastising those on their high horses, demanding they dismount. “Get down!” they exclaim, with a self-proclaimed righteousness that only they possess. Oh, the irony of the self-appointed moral authorities!

Let’s embrace a touch of sanity, my dear readers. Instead of engaging in this absurd moral one-upmanship, let’s strive for a society that values diverse work arrangements, respects individual choices, and works towards fairness and compassion. So, saddle up your high horse or your laptop, whichever you prefer, and let’s strive for a world where judgment and moral grandstanding take a backseat to understanding and empathy.