Challenge the ordinary. Redefine the possible.


Following maps

The purpose of maps is to get you from one place to another by using the fastest, shortest or safest route. At first we only used them to travel from a place to another, but as we became addicted to them we started creating maps for our education, for our jobs (we call them careers or job paths), our relationships and friendships, we have even created maps to guide our entire lives.

While most people use maps because they see them as the easy and comfortable way to obtain what they want without taking any risks or assume responsibility, some choose not to use them, overcome their fears and start making their own decisions and their own maps.

While both ways have advantages and disadvantages, just remember that no one who was following a map ever discovered a new place.