Challenge the ordinary. Redefine the possible.


Curiosity killed the cat

A lot of people kill curiosity from the very first moments of our existence. Then, school also kills it by its people and the system that always has to keep up with a curricula, a timetable and the textbooks. There is never time to be curious, to discover new things or to ask questions. And, even when you do, there’s always someone trying to put you back into your place, call your question stupid and to demand to stop wasting time and get back to what you are supposed to do.

When we grow older we’re already used to keep in line. There’s always work to do, activities required to be done and there’s no time to waste with anything outside of the daily routine. There is rarely time to be curious, to explore, to see what’s new and what you enjoy.

But curiosity is what makes us grow. This is how we extend our horizons, how we expand our knowledge and capabilities. All our evolution was based on the desire to know, to understand, to experiment. Curiosity (even if you think about the Mars rover) is what pushed us to where we are right now and what’s going to keep us moving forward and evolve as individuals, society and race.

Curiosity killed the cat… but satisfaction brought it back.