Many argue that one way to succeed in life is to fake it ’till you make it. If someone asks if you can do something say you can even if you don’t know you can, promise things even if you don’t know you can deliver them and even lie about what you have done or can do. This can always work but how long do you have to fake it until you finally make it? Also after you made it once don’t you still have to fake it until you make it again and again?
The other way is to focus on authenticity, which is one of the most important factors of leadership. Always promise something you are certain you can deliver, never overrate yourself and be totally honest. This might sound like an easy option but the truth is that not all authentic people make it. They don’t make it because they lack other skills or attributes they would need to make it, because they made poor choices or even because they did the right thing but at the wrong time.
Either way success is not a guarantee but it’s way easier to be authentic in the modern society where everyone has a camera so you are always under the loop, where each client can post his experience with you online and it can be viewed by a hundred, a thousand or a million possible clients and where one false move can destroy a reputation.