Everybody is doing that

That’s a good reason for you not to do it.

If everyone is doing it then it’s nothing special, it isn’t hard to do, it does not require special skills, courage, creativity or innovation. It’s just another normal thing, and as any normal thing it won’t be greatly rewarded nor will it help you stand out from the crowd.

On the other hand, see what people are afraid of, find something that others can’t do and go do that. Do the hard work, face fear, create something that others can’t, make something memorable and then you will be rewarded.

The scarcer the things you can do are, the greater your reward will be.