One way to sales success is to stop thinking about making a lot of sales to as many people as possible and increase the number of sales to everyone who will make a purchase from you. Stop looking for a big number of one time customers and focus on repeated sales.
This means that you will have to create loyal customers. In order to do that you will have to offer an excellent product to fit their needs, a good price, a great customer experience and above all to keep in touch with your customers. It doesn’t matter what you sale nor the medium you use. You could be selling clothes in the store around the corner or photographic equipment online, you need to find a way to keep in touch with your clients.
Getting your customer’s email address is one of the easiest information to obtain and one of the cheapest and simplest way to keep in touch. You can send newsletters, special offers, coupons or just let them know what’s been going on lately.
You don’t need to push sales, you just need to remind people about you and your new products in order for loyal customers to come back.