While fighting for attention, new customers, a job, a collaboration, you will have to stand out from the crowd. If everyone chose to do what everyone else is doing then it would all be up to chance. Leaving things to chance is the worst thing you can do. If you want to succeed you have got to increase your chances to be the one selected. Standing out is the best chance you have to be selected.
Being better than everyone else is one way of standing out. If your product is better, the quality of the materials is higher, you have better skills, knowledge or experience than everyone else, then you are going to stand out and be noticed. While this is definitely a great idea, in a world where technology is evolving at an ever faster rate and more and more people can have access to better technology and materials your advantage will not last for long.
What you can do, though, is be different, stand out from the crowd by doing what no one else is doing. This can be achieved by offering a solution for a problem that no one else is offering, by doing things in a way that no one else will, by having the skills and abilities that others don’t, by overcoming fear and by having the courage to be different.
Different can be better than better, but different is not always better.